How to Update Your Brand on a Budget
Are you looking for a refresh however don't have the budget to do a full rebrand or design? These are my recommendations and tips to update your brand on a budget!
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SIMPLY CHANGE YOUR BRAND FONT
Changing your brand font to a newer modern choice can impact branding and the overall look immensely! Even updating the font within your logo is a great way to rebrand without spending more than $50. You can find a lot of fonts for free on
Adobe Font, within Canva, or on dafont.com
CHANGE THE BACKGROUND COLOR ON YOUR WEBSITE
If you use an easy to use platform like Squarespace or Shopify you can change the background color of your website fairly easily. If your current background is a plain white, try changing it to a cream or a neutral color. This is a simple yet powerful trick to evoke a whole new aesthetic and vibe for your brand. And it’s FREE!
USE PINTEREST IMAGES TO CREATE MOOD BOARD
Pinterest is my favorite website to help me with branding! I love to create pins and organize ideas and photos that inspire me to the direction I want a brand to go towards. If you are wanting a new vibe and look specifically on your Instagram feed you can repost Pinterest images as a feed filler within your IG feed. ( I encourage you to try and tag the source if you can.) This is an easy and great way to start heading in the direction you want your brand to go in.
PURCHASE A PRE-MADE LOGO TEMPLATE ON ETSY
There are A LOT of pre-made logo templates out there that are beautiful logos! And a lot of them are less than $100. I created a few on my Etsy to choose from. Once you purchase a logo I customize it for you with your brand name and tagline and send you a professional high-resolution logo file. It’s super easy and if you want to preview the logo before you commit, check out my “Logo Preview” option.
I have created a logo inspired by Tulum - check it out here. And one inspired by modern organic skincare brands - check it out here.
CREATE SOCIAL MEDIA TEMPLATES ON CANVA
Canva is a great tool that you can use for FREE. They offer all kinds of beautiful templates for social media post designs or even logo designs. It’s a great platform to utilize for your brand and get some design ideas (especially if you are not a designer). Canva is easy to use for everyone.
You can also purchase pre-made Social Media templates specifically for Canva. Check out my pre-made social media pack on my Etsy. This one is inspired by jewelry brand but you can use the template no matter what industry you are in. You can upload your own logo, customize the background colors, upload your own photos and even your own fonts.
UTILIZE LIGHTROOM AND USE PHOTO EDITING PRESETS
Using photo editing apps can help keep your brand coherent. Lightroom is the most popular and professional editing app that you can download on your phone, there are Lightroom presets all over Pinterest and on YouTube. You can even google your favorite Instagramer and see if there are Lightroom presets inspired by them. Or you can also download a payable app called FLTR that comes loaded with hundreds of Lightroom presets. Once you find a preset that you like and use that for all of your images too to achieve a distinct look.